Charles Pearlman, Ph.D., is the principal of Analytical Marketing Research. 
Charlie created the first Analytical Marketing department at a Fortune 100 financial services company (Merrill Lynch). The purpose was to provide an enhanced focus on the application of research and analytical efforts to provide measurable bottom-line impact. His involvement creates synergies that result in sustained profitable growth, retention, and/or acquisition of desirable, valued clients and bottom-line impact that exceeds targeted ROIs. Analytical Marketing is a true fusion of research, analytics, and marketing. (Click here for more on Value-Added Market Research and Analytical Marketing).
Charlie’s focus on the relationship of research and metrics to the bottom line led to efforts to improve customer satisfaction metrics in such a way that they reflect behavioral satisfaction and not just attitudinal satisfaction. This led to the refinement of new methodologies to measure brand affinity and new analytics to use brand affinity to measure relative affinity among competitors and to improve communications through an understanding of perceptions associated with competitive brands. (Click here for more on Brand Affinity and improving Customer Satisfaction metrics).
Charlie has developed these ideas in regard to Analytical Marketing as a result of extensive experience ranging from research and teaching at Cornell University, to managing and performing marketing analytics at Fortune 100 financial services and technology companies, to applying these skills and techniques to small businesses and private schools. He has worked:
– On the client-side: in research and analytical roles in staff and management positions and in business and marketing line positions
– On the supplier-side: in research, analytical, brand and marketing consulting roles working for research suppliers, and in his current role as an independent business consultant, researcher, and analyst
Please feel free to contact me if you’d like to discuss how research and data can be used to address your organizational challenges.
Testimonials:
– “Independent school education does not routinely collect data that provide identifiable metrics by which to gauge the success of a school. The information that Charles Pearlman has provided through his survey of past parents is the single most effective and efficient feedback we have collected in the past decade. These data allow us to support marketing plans for fund raising as well as strategies for enrollment management. Our only disappointment is that we did not pursue this earlier.”
Headmaster
New Jersey Private Day School
(Client since 2007)
– “Charlie is a very rare individual who fuses technical data & statistical expertise with an intuitive understanding of business issues and marketing psychology. He has a unique ability to apply advanced statistical techniques and the ability to translate the results and their implications in a manner that can be understood and integrated by marketing professionals and business leaders. His approach is very down to earth and the deliverables always exceed expectations.”
Marketing Director
Major Credit Card Company
(Client since 2006)
– “Charlie brings experience and enthusiasm, understands the business drivers, and provides thoughtful advice on any number of marketing issues – from strategy and messaging to marketing operations and tactical implementations. He is a very trustworthy professional with expertise in marketing metrics, analytics and research combined with a strong focus on driving practical results. When Charlie engages, he’s proactive and collaborative. He goes well beyond responsive. He takes the initiative in helping you look at where to go next. He develops practical go-to-market ideas and he has a strong client-centric approach that is very effective in supporting start-up and mature businesses. Charlie’s versatility working with my leadership team, partnering with my internal analytical department, or individually taking on new assignments has been incredibly efficient and effective for my business.”
Marketing Director
Major Financial Services Company
(Client since 1999)
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Scholarly Articles on Creativity and Effectance Motivation
During his academic career (at Cornell University and Rhode Island College) prior to pursuing a career in business analytics, Charlie performed research and wrote extensively in regard to a theoretical model for the understanding of human creativity and various measures of creativity and effectance motivation, which was proposed as the impetus behind creative production.
A Theoretical Model for Creativity
Charles Pearlman
Source: Education . Spring 1983, Vol. 103 Issue 3, p294. 12p. 1 Diagram
The Measurement of Effectance Motivation
Charles Pearlman
Source: Educational and Psychological Measurement, March 1, 1982
Teachers as an Informational Resource in Identifying and Rating Student Creativity
Charles Pearlman
Source: Education, v103 n3 p215-22 Spr 1983
The Effects of Level of Effectance Motivation, IQ, and a Penalty/Reward Contingency on the Choice of Problem Difficulty
Charles Pearlman
Source: Child Development. Vol. 55, No. 2 (Apr., 1984), pp. 537-542
