“My role ranges from full service research supplier and/or project management, to contracted analytical support (as needed), to large scale analytical project management. The unifying constant is a focus on bottom-line impact:
How will this effort improve your revenue and/or decrease your costs?”
Analytical Marketing Research can be used to:
– Develop & clarify program goals
– Choose appropriate research methods
– Develop survey instruments
– Collect & analyze data
– Perform advanced statistical analyses and modeling
– Analyze & interpret results
– Apply results to marketing communications
– Oversee your research and analytical projects
In a nutshell:
I can be your research and/or advanced analytical department
Advantages over other research and analytics suppliers:
– Extensive experience in the practical application of research and analytics to real business problems
– More cost effective solutions than those provided by over-sized and understaffed research companies
– A seasoned professional will be involved in all aspects of your project from beginning to end involved in all details. Your project will not be handed off to a junior project director.
– I will only work with a select set of clients on a select set of projects at any one time, so your needs can be met.
I sweat the details as if your concerns were mine, because they are.
Click here for a list of previous projects to get an idea of the range of possibilities
Please feel free to contact me if you’d like to discuss how research and data can be used to address your organizational challenges.
