“I can discuss Analytical Marketing, but I’d rather do it. Chances are, if you involve me in your business, it will improve your bottom-line.”
I provide Applied Business Research & Analytics and fundamental consultation on what research or analyses could do for you in your particular context.
You don’t need to know what you need. If you can tell me about your business challenges, I can help.
And I do it in ways that you can understand, apply, and leverage to improve your bottom line.
Integrated Analytical Marketing Strategies & Programs that impact:
– Customer Acquisition
– Cross-Sell & Upsell of Products & Services to Current Customers
– Customer Retention
– Product/Service Campaign Development & Assessment
– Database marketing
Research
– Survey Research & Program Evaluation
– Brand Affinity & Customer Satisfaction Research
– Private School/College Enrollment, Retention, & Fundraising
– Goal Generation & Clarification for Agencies, Companies, Non-Profits
– Objective Generation & Prioritization
Modeling & Analyses
– Segmentation & Targeting
– Cluster & Factor Analyses
– Predictive & Retention Modeling
– Data mining
– Household Value Modeling
– Stochastic Modeling
Click here for a list of previous projects to get an idea of the range of possibilities
Please feel free to contact me if you’d like to discuss how research and data can be used to address your organizational challenges.
